SEO Help 101

I want to tell you first and foremost I am no SEO expert. SEO for those who don’t know is Search Engine Optimization. It is a technique to get Google, Bing, and other search engines to find your site and list it first. I have only been at this a few months, but I do have some information that might be useful to others. Like many people these days, I thought making money on the Internet would be easy. Buy a domain, design a Website, and the money will roll in. Boy was I wrong. If anybody tells you different, be very careful. Promoting a Website to make some money on the net is hard, time consuming work. Fortunately for me, I like work.Okay, so you have your site up and running, but where are the people? You ask the question, why isn’t my site not getting any traffic? I think the biggest misconception is that if you have a website people will automatically come, they won’t. You have to promote your site, promote your site, promote your site. There are many ways to promote your site. Some site promotions such as article writing are accepted practice. Others like Black Hat and Spamming are not.First off when your site is up and running, make sure that you submit it to the big search engines so they know your site exists. Second step is to get quality backlinks. Backlinks are incoming links to your website from another website. This can be accomplished through article writing, social networks, or directory submissions. Many free article sites like EzineArticles.com will let you put a link to your site in a signature at the end of an article. Article writing accomplishes two things. It is a free way of getting quality backlinks and it drives some traffic to your site.Social networks are another free form of site promotion. You can inform friends, family members, and even complete strangers of your site with little effort. Many social networks will let you attach a URL in an update. Like article writing, it is a way of getting backlinks and traffic. A great tool for updating multiple social networks simultaneously is Ping.fm. It allows you to send one message to multiple social networks without having to login to multiple ones.Directory submission probably takes the longest to do, but in my opinion, is the most useful. This is a simple way of creating free or paid backlinks which can raise your page rank and volume. Directory submissions are boring and time consuming. Cryosubmitter can save you a bunch of time. It is a simple program that semi-auto submits your site to directories. The program is free and contains 3000 directories already in its list. You can also simply place any other directory in the URL and the program works fine. How Cryosubmitter saves you time is by preloading common fill-ins on directory submit pages such as name, URL, tile, description, you get the idea.Now if you are not interested in SEO but just driving traffic, you can always try your hand at a PPC campaign. I myself have tried Google Adwords, ASK Advertising, and MSN Adcenter. Let me tell you that there is a big learning curve here, so before you spend a bunch of money do a little research and start off small. Don’t spend more than a few cents per click at first. I know that it is tempting to spend more, but be patient. Find out what works and what doesn’t. From my own personal experience, I recommend Google Adwords. You pay a little more per click because it is so damn competitive, but it can bring in quality traffic. I can also tell you to stay away from ASK Advertising. I had nothing but bad traffic through a bunch of low level partner search engines. As for MSN Adcenter, the jury is still out. I haven’t had enough time using MSN Adcenter to give any advice.Other useful tips and tools:Make a video and upload it to YouTube. Search engines pick up movies listed on YouTube very quickly. When you upload pictures to your Website use relevant key words. You can get a lot of traffic by doing this though Google Images.Digital Point Forums is a must join for anyone looking for help getting their site noticed. It is one of the only places on the web where you can get real advice without getting scammed. The information and resources at Digital Point Forums are invaluable. If you have a question, use their search bar. Chances are someone has already asked the question and it will have pages of answers to follow.http://www.directory-list.com is a great SEO-friendly site. It contains hundreds of free directories which you can arrange by Page Rank, backlinks, or URL. It even contains a spot to mark your status with that directory. You can mark it pending, approved, not approved, or other. Sure, it takes time to be entered in most directories, but it is a proven way to generate backlinks which helps raise Page Rank and drives traffic.Spyfu is another useful free tool. With Spyfu, you can search any site and find what key words they are using to get traffic. You can even search by word to find out who your competitors are. Spyfu will tell you average Cost Per Click (CPC) and even what your competitors are sending on a daily basis.Hittail is a very useful program when you want to find out where your web traffic is coming from. You can download a 60-day free trial, but after that I’m sorry to say you will have to pay for it. Hittail will tell you which sites your traffic is coming from as well as keywords that are driving traffic to your site. Hittail can even make recommendations for other key words based upon those driving traffic to your site.So far, I have submitted my site to over 500 directories, I have a couple of small ad campaigns, and I have been writing articles to promote my site. I will write a follow-up article in a few months and give you an update on what’s worked and what hasn’t. If you care to comment, I am open to suggestions. Who knows, I might be going at this totally wrong. Only time will tell.

» Tags:

Comments are closed.